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A communication mix for an event planning: a linear quadratic approach - MaRDI portal

A communication mix for an event planning: a linear quadratic approach (Q2461261)

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A communication mix for an event planning: a linear quadratic approach
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    title
    A communication mix for an event planning: a linear quadratic approach (English)
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    author
    Luca Grosset
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    Alessandra Buratto
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    publication date
    27 November 2007
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    Mathematics Subject Classification ID
    90B60
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    93E20
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    49N10
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    zbMATH DE Number
    5214729
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    zbMATH Keywords
    marketing mix
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    advertising
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    goodwill
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    stochastic LQ control
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    stochastic Riccati equation
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    OpenAlex ID
    W2060529571
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