<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs (Q6076885)
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scientific article; zbMATH DE number 7751205
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | <scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs |
scientific article; zbMATH DE number 7751205 |
Statements
<scp>Customer‐centric</scp> category selection for mobile and print promotions in loyalty reward programs (English)
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17 October 2023
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category selection
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category-specific promotions
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cross-category profit
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targeted marketing
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