Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms? (Q6092609)
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scientific article; zbMATH DE number 7769676
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms? |
scientific article; zbMATH DE number 7769676 |
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Should an online manufacturer partner with a competing or noncompeting retailer for physical showrooms? (English)
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23 November 2023
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supply chain management
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online-to-offline channel strategy
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physical showroom
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retail service
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product competition
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