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Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store - MaRDI portal

Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store (Q6091875)

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scientific article; zbMATH DE number 7768693
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English
Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store
scientific article; zbMATH DE number 7768693

    Statements

    title
    Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store (English)
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    author
    Mengli Li
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    Xumei Zhang
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    Bin Dan
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    publication date
    21 November 2023
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    zbMATH Keywords
    cooperative advertising
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    buy-online-and-pick-up-in-store
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    O2O
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    supply chain
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    pricing
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    cites work

    Identifiers

    DOI
    10.1111/itor.12805
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    zbMATH DE Number
    7768693
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    OpenAlex ID
    W3021350372
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