Optimal pricing policies for differentiated brands under different supply chain power structures (Q1751828)
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scientific article; zbMATH DE number 6873611
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal pricing policies for differentiated brands under different supply chain power structures |
scientific article; zbMATH DE number 6873611 |
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Optimal pricing policies for differentiated brands under different supply chain power structures (English)
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25 May 2018
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retailing
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pricing
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customer's value
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brand preference
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power structure
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