Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords (Q6167386)
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scientific article; zbMATH DE number 7709088
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords |
scientific article; zbMATH DE number 7709088 |
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Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords (English)
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10 July 2023
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e-commerce
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sponsored search advertising
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generic search
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branded search
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OR in marketing
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