The optimal advertising strategy with differentiated targeted effect consumers (Q6170675)
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scientific article; zbMATH DE number 7711873
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The optimal advertising strategy with differentiated targeted effect consumers |
scientific article; zbMATH DE number 7711873 |
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The optimal advertising strategy with differentiated targeted effect consumers (English)
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13 July 2023
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OR in marketing
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targeted advertising
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targeted effect
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advertising competition
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game theory
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