Keyword-level Bayesian online bid optimization for sponsored search advertising (Q6559525)
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scientific article; zbMATH DE number 7869173
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Keyword-level Bayesian online bid optimization for sponsored search advertising |
scientific article; zbMATH DE number 7869173 |
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Keyword-level Bayesian online bid optimization for sponsored search advertising (English)
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21 June 2024
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online advertising
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bid price optimization
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Bayesian inference
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bandit algorithm
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online optimization
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