Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models (Q6580727)
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scientific article; zbMATH DE number 7888936
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models |
scientific article; zbMATH DE number 7888936 |
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Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models (English)
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29 July 2024
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Bayesian model
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customer base analysis
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customer lifetime value
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marketing
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model-based clustering
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Pareto/NBD model
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