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Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models (Q6580727)

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scientific article; zbMATH DE number 7888936
Language Label Description Also known as
English
Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models
scientific article; zbMATH DE number 7888936

    Statements

    title
    Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models (English)
    0 references
    author
    Ignasi Puig-de-Dou
    0 references
    Xavier Puig
    0 references
    publication date
    29 July 2024
    0 references
    zbMATH Keywords
    Bayesian model
    0 references
    customer base analysis
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    customer lifetime value
    0 references
    marketing
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    model-based clustering
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    Pareto/NBD model
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    Identifiers

    zbMATH DE Number
    7888936
    0 references
    DOI
    10.1002/ASMB.2677
    0 references
     
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