The cost bearing mechanism for advertising in a capital-constrained supply chain (Q6658425)
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scientific article; zbMATH DE number 7963153
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The cost bearing mechanism for advertising in a capital-constrained supply chain |
scientific article; zbMATH DE number 7963153 |
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The cost bearing mechanism for advertising in a capital-constrained supply chain (English)
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8 January 2025
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retailer advertising
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manufacturer advertising
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capital-constrained
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information asymmetry
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