When should a retailer invest in brand advertising? (Q723962)
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scientific article; zbMATH DE number 6910044
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | When should a retailer invest in brand advertising? |
scientific article; zbMATH DE number 6910044 |
Statements
When should a retailer invest in brand advertising? (English)
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25 July 2018
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OR in marketing
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marketing channels
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advertising
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differential games
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brand reputation
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0.68382615
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0.66730833
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0.6592686
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0.6559292
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0.6554919
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