Allocation of catalogs to collective customers based on semiparametric response models (Q704136)
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scientific article; zbMATH DE number 2127059
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Allocation of catalogs to collective customers based on semiparametric response models |
scientific article; zbMATH DE number 2127059 |
Statements
Allocation of catalogs to collective customers based on semiparametric response models (English)
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12 January 2005
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Marketing
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Semiparametric models
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Generalized additive models
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Catalog-allocation
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