Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (Q723945)
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scientific article; zbMATH DE number 6910034
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives |
scientific article; zbMATH DE number 6910034 |
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Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (English)
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25 July 2018
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OR in marketing
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online promotion
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dual-channel retailer
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segmented markets
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heuristic algorithm
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