Dual-role based pricing in a dynamic and competitive environment (Q937134)
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scientific article; zbMATH DE number 5314345
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dual-role based pricing in a dynamic and competitive environment |
scientific article; zbMATH DE number 5314345 |
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Dual-role based pricing in a dynamic and competitive environment (English)
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20 August 2008
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The pricing strategies of two competitors are calculated at a Nash equilibrium of a differential game where price is viewed by consumers as a signal of quality.
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perceived quality
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price signaling quality
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differential game
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marketing
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Nash equilibrium
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