Manufacturer's cooperation strategies of closed-loop supply chain considering recycling advertising

DOI10.1051/RO/2024032zbMATH Open1548.90307MaRDI QIDQ6550903

Ni Peng, Yanting Huang

Publication date: 5 June 2024

Published in: RAIRO. Operations Research (Search for Journal in Brave)

zbMATH Keywords

closed-loop supply chaincooperation strategyrecycling advertisingretail advertising

Mathematics Subject Classification ID

Linear programming (90C05)

Cites Work

• Dynamic cooperative advertising under manufacturer and retailer level competition
• Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
• Coordination strategies in a three-echelon reverse supply chain for economic and social benefit
• The shelf space and pricing strategies for a retailer-dominated supply chain with consignment based revenue sharing contracts
• Manufacturer’s cooperation strategy of closed-loop supply chain considering corporate social responsibility
• Manufacturing/remanufacturing based supply chain management under advertisements and carbon emissions process
• One step further for procurement cooperation: will the industry leader benefit from its competitive manufacturer's joint determination of consumption quality?

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