Modeling brand advertising with heterogeneous consumer response: channel implications (Q889559)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Modeling brand advertising with heterogeneous consumer response: channel implications |
scientific article; zbMATH DE number 6505786
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modeling brand advertising with heterogeneous consumer response: channel implications |
scientific article; zbMATH DE number 6505786 |
Statements
Modeling brand advertising with heterogeneous consumer response: channel implications (English)
0 references
9 November 2015
0 references
advertising
0 references
pricing
0 references
distribution channel
0 references
game theory
0 references
heterogeneity
0 references
marketing/OR interface
0 references
0 references
