A dynamic model for advertising and pricing competition between national and store brands (Q958088)
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scientific article; zbMATH DE number 5376957
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A dynamic model for advertising and pricing competition between national and store brands |
scientific article; zbMATH DE number 5376957 |
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A dynamic model for advertising and pricing competition between national and store brands (English)
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2 December 2008
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game theory
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marketing
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distribution
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pricing
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advertising
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