Advertising strategies in a franchise system (Q1027450)
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scientific article; zbMATH DE number 5571326
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising strategies in a franchise system |
scientific article; zbMATH DE number 5571326 |
Statements
Advertising strategies in a franchise system (English)
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29 June 2009
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game theory
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marketing
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franchising
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cooperative advertising
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horizontal cooperation
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0.77785873
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0.75804955
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0.7538924
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0.7497491
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0.74730635
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0.74703264
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0.74154514
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