Determining the optimal return on investment for an advertising compaign (Q1278411)
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scientific article; zbMATH DE number 1252962
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Determining the optimal return on investment for an advertising compaign |
scientific article; zbMATH DE number 1252962 |
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Determining the optimal return on investment for an advertising compaign (English)
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22 February 1999
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advertising
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beta-binomial
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media planning
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optimization
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0.82048064
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0.8020165
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0.8008353
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0.7980929
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