A model for multiple brand choice. (Q1420419)
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scientific article; zbMATH DE number 2035754
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A model for multiple brand choice. |
scientific article; zbMATH DE number 2035754 |
Statements
A model for multiple brand choice. (English)
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2 February 2004
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Marketing
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Consumer behavior
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Random utility models
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Choice models
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Brand
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demand
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