Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction (Q1639307)
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scientific article; zbMATH DE number 6886505
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction |
scientific article; zbMATH DE number 6886505 |
Statements
Accelerating the diffusion of innovations under mixed word of mouth through marketing-operations interaction (English)
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12 June 2018
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diffusion process
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word-of-mouth
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conformance quality
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design quality
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price
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advertising effort
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