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Perfect versus imperfect direct advertising, and market performance - MaRDI portal

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Perfect versus imperfect direct advertising, and market performance (Q1650976)

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scientific article; zbMATH DE number 6904024
Language Label Description Also known as
English
Perfect versus imperfect direct advertising, and market performance
scientific article; zbMATH DE number 6904024

    Statements

    title
    Perfect versus imperfect direct advertising, and market performance (English)
    0 references
    author
    Lola Esteban
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    publication date
    16 July 2018
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    zbMATH Keywords
    direct advertising
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    imperfect targeting
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    Identifiers

    zbMATH DE Number
    6904024
    0 references
    OpenAlex ID
    W2586902340
    0 references
     
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