Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544)
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scientific article; zbMATH DE number 6859639
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Channel coordination with cooperative advertising considering effect of advertising on willingness to pay |
scientific article; zbMATH DE number 6859639 |
Statements
Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (English)
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13 April 2018
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cooperative advertising
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game theory
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advertising effect
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willingness to pay
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pricing
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