On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
scientific article; zbMATH DE number 6066948
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
scientific article; zbMATH DE number 6066948 |
Statements
On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
0 references
16 August 2012
0 references
supply chain management
0 references
cooperative advertising
0 references
coordination
0 references
game theory
0 references
0 references
