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How do loyalty programs affect goodwill? An optimal control approach - MaRDI portal

How do loyalty programs affect goodwill? An optimal control approach (Q2336063)

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scientific article
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English
How do loyalty programs affect goodwill? An optimal control approach
scientific article

    Statements

    title
    How do loyalty programs affect goodwill? An optimal control approach (English)
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    author
    Mariusz Górajski
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    Dominika Machowska
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    published in
    4OR
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    publication date
    18 November 2019
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    zbMATH Keywords
    loyalty program
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    goodwill
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    advertising efforts
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    optimal control
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    Identifiers

    Mathematics Subject Classification ID
    49J20
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    90B60
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    91B60
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    zbMATH DE Number
    7131222
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    OpenAlex ID
    W2894905973
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    Wikidata QID
    Q129134474
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