The effects of technological shocks in an optimal goodwill model with a random product life cycle (Q2334898)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The effects of technological shocks in an optimal goodwill model with a random product life cycle |
scientific article |
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The effects of technological shocks in an optimal goodwill model with a random product life cycle (English)
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8 November 2019
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Lotka-Sharp-McKendrick PDE
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random product life cycle
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existence of an optimal solution
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product goodwill
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marketing strategy
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consumer recommendation
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