Quantitative models for direct marketing: A review from systems perspective (Q2378370)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Quantitative models for direct marketing: A review from systems perspective |
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Quantitative models for direct marketing: A review from systems perspective (English)
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8 January 2009
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marketing
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data mining
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customer profiling
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customer targeting
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statistical modeling
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performance evaluation
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