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Advertising channel selection in a segmented market - MaRDI portal

Advertising channel selection in a segmented market (Q2507927)

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Advertising channel selection in a segmented market
scientific article

    Statements

    title
    Advertising channel selection in a segmented market (English)
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    author
    Luca Grosset
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    Bruno Viscolani
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    Alessandra Buratto
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    published in
    Automatica
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    publication date
    5 October 2006
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    zbMATH Keywords
    optimal control
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    marketing
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    advertising
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    market segmentation
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    Identifiers

    zbMATH DE Number
    5060789
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    OpenAlex ID
    W1985079302
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