The existence of the solution to the control problem of advertising expenses with distributed lag (Q2627185)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The existence of the solution to the control problem of advertising expenses with distributed lag |
scientific article |
Statements
The existence of the solution to the control problem of advertising expenses with distributed lag (English)
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30 May 2017
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mathematical advertising models
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promotion expenses control
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model with distributed lag of advertising
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accumulated firm goodwill
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existence of solution
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integral equations of Volterra type
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