Customer lifetime value and properties with homogeneous Poisson response (Q2924777)

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scientific article; zbMATH DE number 6365140
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English
Customer lifetime value and properties with homogeneous Poisson response
scientific article; zbMATH DE number 6365140

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    3 November 2014
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    mathematical relationship marketing
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    Poisson marketing system
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    customer lifetime value
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    Customer lifetime value and properties with homogeneous Poisson response (English)
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