Should companies jointly promote their complementary products when they compete in other product categories? (Q323572)
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scientific article; zbMATH DE number 6636575
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Should companies jointly promote their complementary products when they compete in other product categories? |
scientific article; zbMATH DE number 6636575 |
Statements
Should companies jointly promote their complementary products when they compete in other product categories? (English)
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7 October 2016
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joint promotions
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game theory
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marketing-OR interface
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