Effectiveness of retail joint promotions under different channel structures (Q541739)
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scientific article; zbMATH DE number 5905063
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effectiveness of retail joint promotions under different channel structures |
scientific article; zbMATH DE number 5905063 |
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Effectiveness of retail joint promotions under different channel structures (English)
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7 June 2011
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marketing
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game theory
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supply chain management
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retailing
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