Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123)
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scientific article; zbMATH DE number 6099111
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Prices, promotions, and channel profitability: was the conventional wisdom mistaken? |
scientific article; zbMATH DE number 6099111 |
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Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (English)
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26 October 2012
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marketing
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economic power
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game theory
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marketing channel
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instant rebates
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