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Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer - MaRDI portal

Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer (Q5244305)

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scientific article; zbMATH DE number 7134288
Language Label Description Also known as
English
Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer
scientific article; zbMATH DE number 7134288

    Statements

    title
    Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer (English)
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    author
    Honglin Yang
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    Lingling Chu
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    Hong Wan
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    publication date
    20 November 2019
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    zbMATH Keywords
    supply chain management
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    capital-constrained retailer
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    trade credit
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    advertising and pricing policies
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    cites work

    Identifiers

    zbMATH DE Number
    7134288
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    OpenAlex ID
    W2903437867
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    Wikidata QID
    Q128901380
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    DOI
    10.1051/RO/2018111
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