Cooperative advertising programs: are accrual constraints necessary? (Q6088206)
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scientific article; zbMATH DE number 7766393
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising programs: are accrual constraints necessary? |
scientific article; zbMATH DE number 7766393 |
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Cooperative advertising programs: are accrual constraints necessary? (English)
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16 November 2023
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distribution channel
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cooperative advertising
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pricing
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game theory
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marketing-OR interface
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