Cooperative advertising with accrual rate in a dynamic supply chain (Q523441)
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scientific article; zbMATH DE number 6706866
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising with accrual rate in a dynamic supply chain |
scientific article; zbMATH DE number 6706866 |
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Cooperative advertising with accrual rate in a dynamic supply chain (English)
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21 April 2017
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co-op advertising
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differential game
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supply chain management
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decision analysis
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dynamic marketing strategies
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