Dynamic cooperative advertising under manufacturer and retailer level competition (Q1754361)
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scientific article; zbMATH DE number 6876728
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Dynamic cooperative advertising under manufacturer and retailer level competition |
scientific article; zbMATH DE number 6876728 |
Statements
Dynamic cooperative advertising under manufacturer and retailer level competition (English)
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30 May 2018
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OR in marketing
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cooperative advertising
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differential games
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feedback Stackelberg equilibrium
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