Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model (Q6573359)

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scientific article; zbMATH DE number 7881812
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Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model
scientific article; zbMATH DE number 7881812

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    Revenue maximization for multiple advertisements placement on a web banner using a pixel-price model (English)
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    16 July 2024
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    revenue management
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    pixel advertisement
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    heuristics
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    two-dimensional knapsack problem
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    location-based price model
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