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Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing (Q6652669)

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scientific article; zbMATH DE number 7957785
Language Label Description Also known as
English
Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing
scientific article; zbMATH DE number 7957785

    Statements

    title
    Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing (English)
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    author
    Jiangang Liu
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    Lanlan Zhou
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    Yuxuan Shen
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    publication date
    13 December 2024
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    zbMATH Keywords
    live-streaming marketing
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    spillover effect
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    goodwill
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    dual-channel supply chain
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    90B06
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    91A23
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    zbMATH DE Number
    7957785
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    DOI
    10.1051/RO/2024179
    0 references
     
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