A stochastic goodwill model depending on quality level and advertising (Q6094601)
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scientific article; zbMATH DE number 7747928
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A stochastic goodwill model depending on quality level and advertising |
scientific article; zbMATH DE number 7747928 |
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A stochastic goodwill model depending on quality level and advertising (English)
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10 October 2023
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supply chain
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goodwill
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Stackelberg game
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cooperative game
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stochastic optimal control
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