Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818)
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scientific article; zbMATH DE number 5304082
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Pricing and advertising of private and national brands in a dynamic marketing channel |
scientific article; zbMATH DE number 5304082 |
Statements
Pricing and advertising of private and national brands in a dynamic marketing channel (English)
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25 July 2008
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Marketing channels
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Private label
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Advertising
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Pricing
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Differential games
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Feedback-Nash equilibrium
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