Strategic contract selection of an online retailer when implementing store branding

DOI10.1002/NAV.22168zbMATH Open1539.9107MaRDI QIDQ6537210

Shiming Deng, Stuart X. Zhu, He Xu, Mingyou Meng

Publication date: 14 May 2024

Published in: Naval Research Logistics (Search for Journal in Brave)

zbMATH Keywords

store brandonline retailercontract selection

Mathematics Subject Classification ID

Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Contract theory (moral hazard, adverse selection) (91B41)

Cites Work

• Sales effort free riding and coordination with price match and channel rebate
• Interaction between channel strategy and store brand decisions
• The optimal combination between selling mode and logistics service strategy in an e-commerce market
• The impacts of e-tailer's private label on the sales mode selection: from the perspectives of economic and environmental sustainability
• Supply chains in the presence of store brands
• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
• A supply chain model with direct and retail channels
• Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
• Competing with channel partners: Supply chain conflict when retailers introduce store brands
• The marketplace dilemma: Selling to the marketplace vs. selling on the marketplace
• Impact of capacity on the supplier's distribution channel selection in facing a retail platform

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