Pages that link to "Item:Q3116055"
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The following pages link to Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable (Q3116055):
Displaying 6 items.
- Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives (Q723945) (← links)
- Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing (Q1737508) (← links)
- An application of approximate dynamic programming in multi-period multi-product advertising budgeting (Q2083404) (← links)
- (Q4919211) (← links)
- (Q5424292) (← links)
- When advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model (Q6606217) (← links)