An application of approximate dynamic programming in multi-period multi-product advertising budgeting (Q2083404)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: An application of approximate dynamic programming in multi-period multi-product advertising budgeting |
scientific article; zbMATH DE number 7599092
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An application of approximate dynamic programming in multi-period multi-product advertising budgeting |
scientific article; zbMATH DE number 7599092 |
Statements
An application of approximate dynamic programming in multi-period multi-product advertising budgeting (English)
0 references
10 October 2022
0 references
dynamic programming
0 references
marketing
0 references
advertising budgeting
0 references
multi-period multi-product
0 references
0 references
0 references
0 references
0 references
0 references
0 references
