Pages that link to "Item:Q3157807"
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The following pages link to Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807):
Displaying 8 items.
- On deriving and validating comparative statics of a symmetric model of advertising competition. (Q1413839) (← links)
- Optimal advertising budget allocation across markets with different goals and various constraints (Q2187068) (← links)
- Multistage multiproduct advertising budgeting (Q2253492) (← links)
- A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms (Q2463496) (← links)
- A tactical model for resource allocation and its application to advertising budgeting (Q2575575) (← links)
- On modeling the advertising-operations interface under asymmetric competition (Q2629630) (← links)
- Multinomial logit market share models: Equilibrium characteristics and strategic implications (Q2784045) (← links)
- Multi-criteria advertisement allocation model of multiple advertisers on a television network (Q2820225) (← links)
