Multi-criteria advertisement allocation model of multiple advertisers on a television network (Q2820225)
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scientific article; zbMATH DE number 6627446
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Multi-criteria advertisement allocation model of multiple advertisers on a television network |
scientific article; zbMATH DE number 6627446 |
Statements
15 September 2016
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television advertising
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multi objective optimization model
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goal programming
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advertisement allocation
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0.85254467
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0.83953327
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0.8363861
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0.8357912
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0.8350697
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0.8304387
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0.8293255
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0.82571065
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0.81883943
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Multi-criteria advertisement allocation model of multiple advertisers on a television network (English)
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