Pages that link to "Item:Q3439782"
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The following pages link to Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling (Q3439782):
Displaying 8 items.
- Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach (Q734405) (← links)
- The impact of sales promotions on store performance: a structural vector autoregressive approach (Q819445) (← links)
- Using store level scanner data to improve category management decisions: developing positioning maps (Q1027454) (← links)
- Varying parameter models to accomodate dynamic promotion effects (Q1305791) (← links)
- Long-run effects of price promotions in scanner markets (Q1305793) (← links)
- Outlier robust analysis of long-run marketing effects for weekly scanning data (Q1305794) (← links)
- Modeling dynamic effects of promotion on interpurchase times (Q1927091) (← links)
- Cointegration analysis and category sales: Stationarity and long-run equilibrium in market shares (Q2744947) (← links)