Pages that link to "Item:Q926588"
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The following pages link to Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588):
Displaying 12 items.
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain (Q398669) (← links)
- When should a retailer invest in brand advertising? (Q723962) (← links)
- Coordination of advertising strategies in a fashion licensing contract (Q1035893) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Strategic technology licensing in a supply chain (Q1754224) (← links)
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management (Q2001475) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity (Q2417100) (← links)
- Effect of manufacturer's innovation and retailer's promotion under trapezoidal demand with centralized and decentralized options (Q2421325) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- Game analysis of new product promotion and improvement between manufacturer and retailer (Q3381553) (← links)
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844) (← links)
