Advertising coordination games of a manufacturer and a retailer while introducing a new product (Q926588)
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scientific article; zbMATH DE number 5277452
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising coordination games of a manufacturer and a retailer while introducing a new product |
scientific article; zbMATH DE number 5277452 |
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Advertising coordination games of a manufacturer and a retailer while introducing a new product (English)
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20 May 2008
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advertising
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market segmentation
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distribution channel
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Nash equilibrium
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Stackelberg equilibrium
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