Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Advertising games on national brand and store brand in a dual-channel supply chain |
scientific article; zbMATH DE number 7012469
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising games on national brand and store brand in a dual-channel supply chain |
scientific article; zbMATH DE number 7012469 |
Statements
Advertising games on national brand and store brand in a dual-channel supply chain (English)
0 references
5 February 2019
0 references
dual-channel
0 references
store brand
0 references
cooperative advertising
0 references
supply chain
0 references
game theory
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
